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4

4Ps14

A

adaptation1
alignment1
analytics1

B

behavior1
brand-equity1
branding2
break-even1
budgeting1
business1

C

campaign1
careers1
channels1
CLV1
collection1
communication3
cost-structure1
customer-retention1

D

data2
demand1
design1
digital-marketing1
distribution3

E

e-commerce1
elasticity1
engagement1

F

feedback1
finance2
foundations30

G

growth1

K

KPIs1

L

lifecycle1
logistics2
long-term-vs-short-term1
loyalty1

M

marketing31
marketing-mix1
measurement1
metrics1

P

packaging1
performance1
place1
planning2
pricing3
process2
processes1
product4
product-line1
profitability1
promotion2
psychology1

R

research2

S

segmentation2
simplicity1
social-media1
startups1
strategy13
systems1

T

targeting1
trust1

V

value1

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