31 docs tagged with "marketing"

An explanation of branding -- how names, symbols, and trust make products unforgettable.

How to design and execute communication campaigns that actually connect with audiences.

An explanation of Customer Lifetime Value (CLV) -- the metric that turns repeat customers into long-term assets.

An explanation of the demand curve, elasticity types, and how marketers interpret price sensitivity.

An explanation of how costs, pricing, and demand interact to determine profitability.

A Feynman-style explanation of consumer and industrial distribution channels, and how companies balance control, cost, and connection.

How e-commerce reshaped distribution, reduced costs, and opened global opportunities for businesses.

An explanation of qualitative and quantitative research methods ~ how companies gather data from the real world.

How the four P’s must work together and adapt to change for a marketing plan to succeed.

Understanding marketing as a system for creators, entrepreneurs, and businesses.

An overview of how marketing connects opportunity, product, customers, and delivery.

A breakdown of how marketers divide markets into segments to understand what different customers really want.

How companies set and manage their marketing budgets using top-down and bottom-up approaches.

A breakdown of what a marketing plan really is, why it matters, and how its parts fit together.

A guide to how companies use research to make smarter marketing decisions.

A Feynman-style chapter on what marketing is and how it works in practice.

How marketing success is measured through meaningful, data-driven KPIs.

An explanation of how packaging blends design, logistics, and psychology to influence customers and reduce costs.

An explanation of distribution strategy ~ how companies bring products to customers efficiently and on time.

An explanation of pricing strategy ~ how cost, price, and value interact, and why pricing must align with competitive strategy.

A breakdown of the first P in marketing -- Product -- exploring how great companies turn understanding into offerings that connect emotionally.

An explanation of the four stages every product goes through -- from introduction to decline -- and how marketers adapt at each stage.

An explanation of product lines and product mix ~ how companies structure and diversify their offerings to grow strategically.

How brands like Trivago use integrated marketing to build awareness, preference, and loyalty.

An exploration of why sustainable brands protect their reputation and consistency even when short-term results are tempting.

How brands can use social media conversations to understand, connect with, and influence their audiences.

An explanation of how companies decide which customer segments to focus on, and how to evaluate their potential.

A guide to understanding the four pillars of marketing — product, price, place, and promotion; and how they shape a company's strategy.

An exploration of how psychology shapes buying decisions ~ from needs and wants to perception and value.

An explanation of careers, roles, and thinking patterns in marketing.

An explanation of why marketing matters.