Packaging
An explanation of how packaging blends design, logistics, and psychology to influence customers and reduce costs.
An explanation of how packaging blends design, logistics, and psychology to influence customers and reduce costs.
A breakdown of the first P in marketing -- Product -- exploring how great companies turn understanding into offerings that connect emotionally.
An explanation of the four stages every product goes through -- from introduction to decline -- and how marketers adapt at each stage.
An explanation of product lines and product mix ~ how companies structure and diversify their offerings to grow strategically.