13 docs tagged with "strategy"

How the four P’s must work together and adapt to change for a marketing plan to succeed.

An overview of how marketing connects opportunity, product, customers, and delivery.

A breakdown of how marketers divide markets into segments to understand what different customers really want.

How companies set and manage their marketing budgets using top-down and bottom-up approaches.

A breakdown of what a marketing plan really is, why it matters, and how its parts fit together.

A Feynman-style chapter on what marketing is and how it works in practice.

An explanation of pricing strategy ~ how cost, price, and value interact, and why pricing must align with competitive strategy.

A breakdown of the first P in marketing -- Product -- exploring how great companies turn understanding into offerings that connect emotionally.

An explanation of the four stages every product goes through -- from introduction to decline -- and how marketers adapt at each stage.

An explanation of product lines and product mix ~ how companies structure and diversify their offerings to grow strategically.

An exploration of why sustainable brands protect their reputation and consistency even when short-term results are tempting.

An explanation of how companies decide which customer segments to focus on, and how to evaluate their potential.

A guide to understanding the four pillars of marketing — product, price, place, and promotion; and how they shape a company's strategy.