šļø Product - Intro
A breakdown of the first P in marketing -- Product -- exploring how great companies turn understanding into offerings that connect emotionally.
šļø Product Lines and Mix
An explanation of product lines and product mix ~ how companies structure and diversify their offerings to grow strategically.
šļø Product Life Cycle
An explanation of the four stages every product goes through -- from introduction to decline -- and how marketers adapt at each stage.
šļø Branding
An explanation of branding -- how names, symbols, and trust make products unforgettable.
šļø Packaging
An explanation of how packaging blends design, logistics, and psychology to influence customers and reduce costs.