šļø Marketing Plan
A breakdown of what a marketing plan really is, why it matters, and how its parts fit together.
šļø Understanding Customer Behavior
An exploration of how psychology shapes buying decisions ~ from needs and wants to perception and value.
šļø Marketing Research
A guide to how companies use research to make smarter marketing decisions.
šļø How Marketers Collect Data
An explanation of qualitative and quantitative research methods ~ how companies gather data from the real world.
šļø Market Segmentation
A breakdown of how marketers divide markets into segments to understand what different customers really want.
šļø Target Marketing
An explanation of how companies decide which customer segments to focus on, and how to evaluate their potential.