📄️ Tesla’s Marketing Mix
An introduction to how Tesla aligns its product, price, place, and promotion to sustain a premium brand strategy.
📄️ Tesla’s Product Segmentation Challenge
An xploration of Tesla’s limited product range, future competition, and the growing need for product diversification.
📄️ Tesla’s Lifestyle Branding Power
How Tesla turned everyday merchandise into a cultural signal ~ blending product loyalty, brand passion, and community identity.
📄️ Tesla’s Premium Pricing Strategy
Why Tesla’s pricing reflects not just cost — but confidence, differentiation, and identity.
📄️ Tesla’s Pricing Psychology in Practice
A closer look at how Tesla presents prices — balancing perception, savings, and premium positioning.
📄️ Tesla and Federal Tax Incentives
How U.S. federal tax credits shaped Tesla’s growth ~ and what happens when they expire.
📄️ Tesla’s Direct-to-Consumer Distribution Model
How Tesla reinvented car sales by removing the middleman and turning buying a car into an experience.