Welcome Marketers!
Hey there ~ I’m Dindo, a senior software developer who’s spent years building systems that people use.
But over time, I learned something simple (and slightly uncomfortable):
You can build the best product in the world ~ but if no one understands it, it doesn’t exist.
That’s where my obsession with marketing as a system began.
This site ~ MarketGlu Wiki ~ is my structured vault of marketing frameworks, product insights, and technical systems that actually make ideas spread. It’s built for people who like to understand how things work ~ not just copy tactics.
Why I Built This 📘
In software, we debug until the system behaves as expected.
In marketing, we experiment until people behave as expected.
Same logic. Different variables.
Over years of building products, advising startups, and collaborating with marketers, I realized that marketing has more in common with engineering than most people think ~ systems, signals, and feedback loops everywhere.
This wiki is my way of organizing what I’ve learned ~ and what I’m still learning ~ about how products, people, and perception interact.
It’s where I translate marketing into systems thinking, so it’s clear, testable, and scalable.
What You’ll Learn Here 🔍
🧩 Marketing as a System
I approach marketing the way engineers approach architecture:
- How does a brand’s message propagate through a network?
- What’s the input/output model of customer trust?
- How do you design conversion flows that behave like reliable code?
Every concept here is broken down, diagrammed, and sometimes automated ~ because if you can’t explain it clearly, you don’t understand it yet.
💡 The Developer’s Edge
Being technical changes the way you do marketing.
You stop guessing and start measuring.
You build automations, track feedback loops, and think in frameworks.
I’ll show how I combine engineering discipline with creative communication ~ from designing funnels that self-optimize, to structuring campaigns like scalable APIs.
📊 Real Frameworks & Insights
Inside you’ll find:
- Marketing architectures ~ the structural logic behind every effective campaign
- Automation systems ~ how I connect tools and data to make decisions faster
- Learning experiments ~ what I’ve tested, what worked, and what broke beautifully
I document everything the way an engineer documents a system: cleanly, clearly, and with enough data to prove it.
The Filipino Lens 🇵🇭
I built my career in the Philippines ~ a place where marketing is both an art and an act of survival.
Limited budgets, diverse audiences, and global competition force you to become resourceful, adaptive, and innovative.
That environment trained me to design marketing systems that are efficient, data-smart, and culturally aware ~ the kind that work whether you’re scaling locally or globally.
Why a Paywalled Wiki 💎
Because this isn’t a blog ~ it’s a living system of proven ideas and working frameworks.
I publish public notes for open learning, but my premium members get access to:
- In-depth frameworks and systems
- Private breakdowns of my campaigns
- Tool configurations and workflow blueprints
- Real-world learnings from active projects
You’re not paying for hype ~ you’re investing in understanding.
Everything here is built, tested, and refined by someone who speaks both languages: engineering and marketing.
This is MarketGlu ~ where systems meet storytelling, and engineering meets empathy. Welcome to the lab.